Mark Tomlinson

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Tuesday, April 11, 2006

The End of TV as We Know It :: AO

The End of TV as We Know It :: AO

Generally when people say "this is the end of xxx as we know it", it isn't.

In this case, they may be partly right, it is the beginning of the end. The beginning of change. Real fundamental change in established industries is about convergence. A melding of technology/process that ends up evolving what the ultimate goods and/or services were. You would think that the larger companies are the ones to instigate such convergence--and some times they are--often it is the new kid on the block, the new guy.

Industrires that resist such evolution are doomed. Remember the old saying "the customer is always right"? They are and it isn't simply about good service, it is about survival. Unless your audience is captive, they can (and will) move their money elsewhere. Even a captive audience will eventually learn to live WITHOUT your service and move to new services or ways of living. Enough negative pressure will eventually change consumer behavior.