Consumers and Media

BuzzMachine: "On the “consumer” side, the people formerly known as viewers have taken control of what, when, and how they watch and they do it without commercials.

And of course, the networks face no end of competitors in content, as well. Rocketboom now has twice the audience of many cable news shows because the stranglehold the networks had on distribution and audience is over. The audience is on stage. Your customers are your competitors."