Game | Life - Wired Blogs

Game | Life - Wired Blogs: "Return your busted Daddy to 2K, and they will gladly replace it with a new one, throwing in a printed copy of the Breaking the Mold art book for your troubles. Heck, they'll even pay the shipping."

A fine example of real customer service. Doing a little extra to win you bonus points, which in turn leads to bonus sales and dollars, etc.