Exclusive: PlayStation 3 to be E3 Rarity - News at SPOnG.com

Exclusive: PlayStation 3 to be E3 Rarity - News at SPOnG.com: "Those heading to E3 this year expecting the showfloor to be awash with PlayStation 3 hardware look set for disappointment, as information emerges pointing to a tightly-restricted hands-on debut for the new machine."

Yeah, that's the way to spur excitment about your new product.