Warner Bros. to Sell Movies and TV Shows on Internet

Warner Bros. to Sell Movies and TV Shows on Internet - New York Times: "'If we can convert 5, 10 or 15 percent of the illegal downloaders into consumers of our product, that is significant.'"

No shit. Given that many of the users currently doing this would gladly opt for an officially sanctioned way to do this (at a reasonable cost*) then I'd expect a lot more than that even.

[*and by reasonable I do NOT mean the cost of a first-run DVD release either.]