BBC NEWS | Technology | BBC moves to file-sharing sites

BBC NEWS | Technology | BBC moves to file-sharing sites

"Beth Clearfield, vice president of program management and digital media at BBC Worldwide, said that the agreement was part of a drive to reach the largest audience possible."

Yes! Finally the networks (at least) are starting to get it. Any media, but particularly TV, the trick is eyeballs on the show. This is an excellent way to increase the eyeball count. Granted, the traditional advertising stuff is less likely to 'work' in this medium, but things like product placement will be more likely to start taking its place.